Jeff Herter, Rye, NH, Principal at Providence Real Properties, LLC, is encouraging investors, developers, and community leaders to take a closer look at adaptive reuse as an effective way to address changing housing needs while making better use of existing buildings.
With more than fifteen years of experience investing in multifamily real estate, Herter believes many older commercial and residential properties have untapped potential when viewed through a long-term lens.
“Every property has a story,” Herter said. “Sometimes it simply needs a new purpose that better reflects how people live and work today.”
Looking Beyond New Construction
As communities across the country continue to experience housing shortages and changing demographics, adaptive reuse has become an increasingly important conversation. Rather than replacing older structures, adaptive reuse focuses on transforming existing buildings into assets that better serve current market needs.
According to the National Multifamily Housing Council, demand for rental housing is expected to remain strong over the coming decade as household formation continues and housing preferences evolve.
Herter believes many underutilized properties represent opportunities that are often overlooked.
“The goal is not always to build something new,” he said. “Sometimes the greatest opportunity is improving what already exists.”
Understanding the Market Before the Building
Jeff Herter, Rye, NH, says successful projects begin with understanding local markets rather than focusing solely on the property itself.
Before evaluating any investment, he studies employment trends, population growth, housing demand, and neighborhood characteristics.
“You have to understand the community first,” Herter said. “The property should fit the market, not the other way around.”
His analytical approach developed during his early career in finance, where he co-founded a relative-value derivatives trading firm before transitioning into real estate investing.
That experience continues to shape how he evaluates opportunities today.
“I rely on experience, being conservative with risk, and having an analytical mind,” he said.
Long-Term Thinking Creates Better Outcomes
Throughout his career, Herter has emphasized patience and disciplined decision-making over chasing short-term trends.
He believes adaptive reuse projects require careful planning because every building presents different opportunities and challenges.
“There are very few shortcuts in real estate,” he said. “The projects that create lasting value are usually the ones where people spend the time understanding the fundamentals.”
He also believes successful investing extends beyond financial performance.
Well-executed redevelopment projects can improve neighborhoods, preserve existing infrastructure, and provide housing options that meet changing community needs.
Staying Focused on Fundamentals
Whether evaluating multifamily investments or redevelopment opportunities, Herter believes strong fundamentals remain the foundation of long-term success.
He continues to rely on simple daily habits that help maintain discipline and focus.
“I write my goals in a notebook every day,” he said. “It helps me stay focused on what matters instead of getting distracted by short-term noise.”
Herter also incorporates meditation, visualization, and prayer into his daily routine to maintain clarity when making important decisions.
Encouraging Thoughtful Development
As communities continue to evolve, Jeff Herter, Rye, NH, hopes more investors will approach redevelopment with a long-term perspective.
“Markets will always change,” he said. “The opportunity comes from understanding those changes and creating solutions that benefit both the investment and the community.”
He believes adaptive reuse is one example of how thoughtful planning can create lasting value while responding to today’s housing needs.
About Jeff Herter
Jeff Herter, Rye, NH is a real estate investor and Principal at Providence Real Properties, LLC. Based in Rye, New Hampshire, he has more than fifteen years of experience investing in and operating multifamily properties across the United States. Jeff began his career in finance by co-founding a relative-value derivatives trading firm before founding several investment ventures, including JJH Investments and Herter Capital Management. A graduate of Boston University’s Questrom School of Business, where he earned his accounting degree cum laude, he focuses on value-add multifamily investments and adaptive reuse opportunities. He also serves as a volunteer SCORE mentor, helping small business owners develop long-term strategies for sustainable growth.
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Company Name: Jeff Herter
Contact Person: Jeff Herter
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City: Rye
State: New Hampshire
Country: United States
Website: https://www.jeffreyherter.com/
